In 2007 (when I was in 3rd year) I conceptually developed the branding and design for a lifestyle concept store, Imago Space. This, though a while before the whole lomo/vintage camera hypefest, was focused around the idea that beautiful memories are precious and their authenticity should be incorporated into one's living space.
Blatantly inspired by the b&w photography Liam Lynch's Open to Misinterpretation
It was proposed that the existing space be converted into a photography/graphic illustration bookshop with organic coffee and chocolate bar; a silkscreen printing studio (custom images or found within the store's gallery printed onto sustainable natural materials - hemp, cotton, etc.); and a second-hand vintage camera shop with workshop and darkroom facilities.
Anyway, this is how it turned out. Perspective renderings are hand drawings superimposed over photos of a model I built of the design.
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