previously

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17.1.11

13.1.11

impressions of life - b&w


In 2007 (when I was in 3rd year) I conceptually developed the branding and design for a lifestyle concept store, Imago Space. This, though a while before the whole lomo/vintage camera hypefest, was focused around the idea that beautiful memories are precious and their authenticity should be incorporated into one's living space.
Blatantly inspired by the b&w photography Liam Lynch's Open to Misinterpretation

It was proposed that the existing space be converted into a photography/graphic illustration bookshop with organic coffee and chocolate bar; a silkscreen printing studio (custom images or found within the store's gallery printed onto sustainable natural materials - hemp, cotton, etc.); and a second-hand vintage camera shop with workshop and darkroom facilities.

Anyway, this is how it turned out. Perspective renderings are hand drawings superimposed over photos of a model I built of the design.





the better introduction to an interior design treatise

The one I actually used:


“With the advent of modernity time has vanished from social space. It is recorded solely on measuring instruments (clocks) – isolated, functionally separated. Lived time loses its form and social interest – with the exception, that is, of time spent working.”
Henri Lefebvre from The Production of space.
(Lefebvre 1999:95)

Technology has revolutionised everyday life by making activities more convenient, easier, saving time (and moreover, money). But has it improved one’s quality of life?
It seems as though the more technology is woven into daily life, the more one is expected to cram into each day – emphasis is put doing as many things (work, chores, activities) as possible, as quickly as possible; with less importance put on how well these things are done or the enjoyment of doing these things.

The result is definitely not an enriched lifestyle, instead the gregarious nature of humans is sacrificed: people pass each other by; missing out on meaningful encounters; distracted by all the pressures and demands that society expects to be simultaneously balanced.

Furthermore, people are becoming more and more detached from nature, that phenomenon which is so essential to human survival. Within today’s artificially duplicated spaces in which each day spent, a relationship with nature is replaced with standardised predictability, after all, “to say nature, is to say spontaneity” (Lefebvre 1999:70).

These problems amount, essentially, to a loss of sense of self. People have been segregated from the natural state in which to express themselves.